No one is sure how the Indian public is taking to IPL (Indian Premier League) T20 game. IPL is trying to create and cash on regional jingoism in an effort to create fan following for the IPL teams. The concept of club loyalties is new to
The scale of drama in IPL T20 is much bigger than the football league because big money is involved. By some estimates IPL twenty20 cricket will generate revenues to the tune of Rs 4000 crore (Billion dollars). No wonder we have team sponsors roping in bollywood celebrities to grace the IPL match venues. The IPL team owners are celebrities in their own right Shah Rukh Khan, Priety Zenta, Vijay Mallya to name a few. The promoters of IPL T20 are trying to cash in on Indian craze for cricket.
But the public seems confused as yet. For example the
Unless IPL T20 promoters are able to foster fan following and team loyalties in public, IPL might not be such a hot idea to make money. At least the fans will get to see their favorite celebrities in IPL matches.